# Roles

## Roles

### Communications manager <a href="#communications-manager" id="communications-manager"></a>

In a care organisation, Communication Managers have two sides to their role:External comms:

* Promoting the organisation's brand, products, services and mission.
* Creating marketing and advertising materials through a variety of means, including press releases, websites, blogs, brochures and print ads, among other promotional items.
* Speaking at conferences, handing out fliers and attending community events to help promote a company's brand awareness.
* Manage crisis communications that protect and defend the organisation or an individual within it who is facing a public reputational challenge.
* Advertising for new employees.
* Creating and managing campaigns for the organisation.

Internal comms:

* Ensure employees of the organisation are kept informed and motivated.
* Manage organisation wide meetings such as town halls, AGMs and votes.

#### Skills <a href="#skills" id="skills"></a>

The skills of Communications Mangers tend to be wide ranging but will generally include:

* Web and print design
* Content writing
* Creating video content
* Social media management
* Strategic planning
* Public speaking

#### Example Job Description <a href="#example-job-description" id="example-job-description"></a>

{% file src="/files/WJNLomPUOucisTHAgc8i" %}

### A shared responsibility? <a href="#a-shared-responsibility" id="a-shared-responsibility"></a>

While some organisations may have the budget to support a standalone Communications Manager role, or have many aspects of it handled by leadership, many will not.As such, sharing, the responsibility for communications may be shared amongst members. In this case it is very important that there is a common understanding of who is doing what and when, as well as what is appropriate to communicate.Clear planning, scheduling and coordination are key, as well as well-developed and commonly understood policies.High-quality, transparent and honest communications should be embedded into the culture of the organisation.​​

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