Tone of Voice

Any organisation should present itself consistently and use language that clearly expresses the ethics, moral principles, policies, and values that govern the way organisations and individuals within them engage in their activities.

The tone of voice in communication refers to how an organisation uses words or phrases to demonstrate its position and mission, creating an impact on the audience it wishes to impart information.

Developing a tone of voice for your organisation is key to ensuring that communications remain uniform and representative, regardless of who is writing them.

Tone of voice helps an organisation to interact with its audiences through the material it creates no matter the channel used.