# Tone of Voice Any organisation should present itself consistently and use language that clearly expresses the ethics, moral principles, policies, and values that govern the way organisations and individuals within them engage in their activities. The tone of voice in communication refers to how an organisation uses words or phrases to demonstrate its position and mission, creating an impact on the audience it wishes to impart information. Developing a tone of voice for your organisation is key to ensuring that communications remain uniform and representative, regardless of who is writing them. Tone of voice helps an organisation to interact with its audiences through the material it creates no matter the channel used. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://play.equal.care/resources/co-op-operations/communications/tone-of-voice.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.